When I deliver a logo, I send a folder with many files. People often ask, “Which one do I use?”
Here is a plain answer.
AI (Adobe Illustrator)
This is the master file. It is where all edits happen. Keep it safe. If a designer ever needs to change your logo, this is the file they want.
EPS
EPS is an older format, but printers still ask for it. It opens in almost any design program. Use it when a print shop, sign maker or embroidery company asks for “a vector file.”
SVG
SVG is for the web. It stays sharp on any screen, and the file is tiny. Use it on your website, in apps and in email signatures where it is supported.
A PDF can hold vector artwork, and almost anyone can open it. It is great for sending a proof or sharing with someone who does not have design software. Many printers accept it too.
PNG (not a vector, but you need it)
A PNG with a clear background is handy for slides, social posts and quick use. It is made of pixels, so keep a large size. Never use it for big print.
JPG
JPG has no clear background and loses quality when saved. It is fine for a photo, but not the best for a logo.
A quick cheat sheet
- Printer or sign shop: EPS or PDF
- Website: SVG, or a PNG
- Editing later: AI
- Sharing a proof: PDF
- Social media and slides: PNG
One more thing: color
Ask for your logo in CMYK for print and RGB for screens. If you need an exact brand color, ask for the Pantone match too.
If you only have a PNG or JPG today, you do not have a vector yet. Here is how to get one, or have me do it for you.