Brand identity & logo design
Brand identities built to look established from day one.
I design logos and complete visual identities for new and growing businesses: research, concepts, colour and type, and a brand guideline your whole team can follow.
What’s included
Everything a brand needs to start right
01
Research & brief
A short brief about your business, customers and competitors. I study your market before sketching anything.
02
Three concepts
Three distinct directions, each shown on real mockups so you can judge them in context, not in a vacuum.
03
Colour & typography
A palette and type system with exact codes for print and screen, chosen to suit your industry.
04
A complete logo suite
Primary logo, secondary layout, icon, one-colour and reversed versions for every situation.
05
Small-size testing
Every logo is checked at 16, 24, 32 and 48 px so it reads on a phone as well as on a sign.
06
Guideline & copyright
A clear brand guideline PDF, organised source files and full copyright transfer to you.
Case study 01
Savia Construction
A new Texas heavy-civil contractor that needed to look established from day one. After studying how leading infrastructure brands build trust, I developed three concepts. The client chose an interlocking structure that hides a precast connection joint in its shape, tested down to 16 px.
- Client
- Savia Construction, Houston TX
- Industry
- Heavy-civil infrastructure
- Timeline
- Aug to Sep 2026
- Scope
- Research, 3 concepts, colour studies, small-size test, logo system, 11-page guideline, copyright transfer
- Result
- 5.0 client rating
“Ahmad did an outstanding job developing the final logo for Savia Construction. I highly recommend Ahmad to anyone looking for a talented, reliable, and patient logo designer.”
Savia C., Upwork, September 2026
Case study 02
Ottoman House Linen
A home-linen brand rooted in Istanbul’s heritage. The Galata Tower sits inside an arched frame, drawn with fine, even lines that hold up on woven labels, tote bags, pillows and gift boxes.
- Industry
- Home textiles & linen
- Scope
- Logo, colour, typography, brand guideline, packaging, woven labels
Case study 03
DINQ Advisory Group
An advisory firm that needed to look established from day one. The tail of the Q turns into a rising arrow, a quiet nod to growth that still works in one colour on a letterhead.
- Industry
- Business advisory
- Scope
- Logo system, brand board, stationery, folder, signage
Case study 04
Golf Lifestyle Patches
Artwork for a repeat client’s golf apparel line. I recreated eight designs by hand as clean vector files, set up for PVC and embroidered patch production.
- Industry
- Golf apparel & accessories
- Scope
- Manual vector recreation, patch artwork, product mockups
Logo collection
Sixteen logos, sixteen industries
From law firms and jewellers to car washes and fitness coaches. Tap any logo to see it larger.
How we work together
A calm, clear process
01
Brief
You share your file or idea. I tell you honestly what it will take, with a price and timeline, before you pay anything.
02
Design
I research and design. For brands, three distinct directions shown on real mockups. For vectors, a clean redraw.
03
Refine
We polish it together. Revisions are free until it is right, and I test logos from 16 px icons to large signs.
04
Deliver
Organised source files, colour codes and font details. For brands, a guideline and full copyright transfer.
Start a project
Ready to build a brand that lasts?
Tell me about your business and where you want it to go. I’ll reply with a clear plan, price and timeline.