Journal

Logo, vector and print notes

Plain-English guides from my desk: what works, what fails, and how I fix it.

01Print2 min read

Why Your Logo Looks Blurry When Printed (and How to Fix It)

Your logo looked sharp on screen but came out blurry on paper. Here are the real reasons and the simple fix.

02File Formats2 min read

AI, EPS, SVG and PDF are all vector formats, but each has its own job. Here is a plain guide on which to use and when.

03AI Artwork2 min read

AI logos look great on screen but fall apart in print. Here is why, and how to turn one into a real vector file.

04Technique2 min read

Auto trace is quick and cheap. Hand redraw is clean and exact. Here is how to tell which one your logo needs.

05Fundamentals2 min read

A simple guide to turning a blurry PNG or JPG logo into a clean vector file you can print at any size.